Case Study: OML streamlines influencer discovery and analytics with HypeAuditor

How HypeAuditor’s In-Depth Creator Analytics Help OML Shortlist Influencers for Collaborations

OML, a global agency managing 2,000+ creators across 30 countries, needed a better way to shortlist influencers for diverse brand campaigns across Indian and international markets. Using HypeAuditor’s Influencer Discovery, Influencer Analytics, and Top Trending Accounts tools, the team could search beyond video creators, assess audience demographics and quality, and evaluate brand fit and performance before outreach.

HypeAuditor helped OML streamline qualitative and quantitative influencer research, reduce manual labor, and save time. The platform enabled the agency to shortlist relevant influencers in more than 26 countries, continually monitor trending and up-and-coming creators, and provide brands with data-backed recommendations that strengthened the agency-client relationship.

OML

Ruchira More

Senior Manager - Analytics & Paid Media