Case Study: Fullswing defeats influencer fraud and expands into new European markets with HypeAuditor

How Fullswing's agency defeated the influencer fraud crisis and tapped into new markets using HypeAuditor

Fullswing is a Europe-based marketing agency working across Italy, the UK, France, and other EMEA markets. As the agency expanded into new countries, it needed to find hundreds of new influencers quickly while also protecting clients from influencer fraud and fake audiences. Fullswing used HypeAuditor’s Influencer Discovery and Influencer Analytics tools to evaluate influencer quality more efficiently.

With HypeAuditor, Fullswing could quickly filter suspicious accounts using Audience Quality Score (AQS), analyze audience demographics, and reduce manual review work. Over 12 months, HypeAuditor helped Fullswing improve team productivity, save time on account checks, enter unknown markets, and run influencer campaigns across five European territories.

Fullswing

Luca Magnani

Founder & Managing Director