Case Study: Fiido reaches the right audiences with HypeAuditor

How Fiido Identifies Suitable Influencers through HypeAuditor to Reach the Right Audiences

Fiido, a Hong Kong-based electric bike manufacturer in the e-mobility and sporting goods space, needed a better way to find authentic outdoor influencers whose audiences matched its target age groups and locations across multiple countries. Using HypeAuditor’s influencer discovery and influencer analytics tools, Fiido wanted to move beyond basic YouTube searches and more reliably assess creator relevance, audience fit, and long-term performance.

With HypeAuditor, Fiido used advanced discovery filters and data-rich reports to identify local creators in the UK, Asia, the US, Europe, and Australia, as well as analyze inbound collaboration requests. This helped Fiido partner with “Simon, a bloke in the woods,” whose product-seeding videos showcased Fiido’s cargo e-bike in challenging conditions to 196K subscribers; the most successful video exceeded 160K views. Fiido said HypeAuditor saved significant time and delivered valuable influencer reports.

Fiido

Kenson Luo

Public Relations Lead