Case Study: Curastory achieves faster creator discovery and programmatic audience matching with HypeAuditor

How Curastory used HypeAuditor's API to zone in on untapped audiences and grow their platform

Curastory, a startup all-in-one platform for video creators, needed a faster and more flexible way to research creator metrics and match creators to brand campaigns. Using HypeAuditor’s Influencer Discovery, Influencer Analytics, and API, the team wanted programmatic access to creator data because their custom media-buying solution required automated audience and account analysis.

HypeAuditor provided Curastory with API access to its influencer database and analytics tools, including engagement rate checks, Audience Quality Score, and detailed account reports. As a result, Curastory automated most manual analysis work, quickly identified creators aligned with brand partner campaigns, and enabled sales and engineering teams to collaborate with dozens of creators at once instead of only a few each month.

Curastory

Tiffany Kelly

Founder&CEO