Case Study: Federal Trade Commission strengthens enforcement against non-transparent influencer marketing with HypeAuditor

FTC is Stepping Up their Enforcements Against Non-Transparent Influencer Marketing

The Federal Trade Commission faced a surge of non‑transparent influencer marketing where paid partnerships and material connections were routinely hidden from consumers. To strengthen oversight and enforce disclosure rules issued in 2019, the Federal Trade Commission engaged HypeAuditor to support scalable influencer analytics and disclosure‑monitoring capabilities that could detect undisclosed paid endorsements across social platforms.

HypeAuditor implemented its influencer analytics and disclosure‑tracking tools to surface potential violations and build auditable records of influencer-brand relationships, enabling faster investigations and better compliance tracking. With HypeAuditor’s monitoring in place, the Federal Trade Commission was able to support high‑profile enforcement actions — including the $15.2 million Teami settlement — issue warnings to influencers and require brands to track disclosures, resulting in clearer industry guidance and improved adherence to FTC disclosure rules.

Federal Trade Commission