Case Study: BIC achieves 30% faster partner collaboration with HYPE Innovation

How BIC Uses HYPE Partnering to Track Interactions With External Partners

BIC, the France-based global leader in stationery, lighters, and shavers, wanted to expand beyond its core products into new areas such as creative expression, digital writing, and tattoo-related markets. To support this shift, BIC needed a better way to discover, pilot, and track collaborations with external partners, and turned to HYPE Innovation’s HYPE Partnering platform.

HYPE Innovation implemented HYPE Partnering to help BIC manage partner interactions on a single platform and build a more sustainable partner ecosystem. The result was a more streamlined partner management process and a 30% reduction in the time BIC spent forming new partnerships.

BIC

Michalis Kokozidis

Technology Scouting Expert