Case Study: Fujitsu achieves scalable, customer‑centric co‑innovation across EMEIA with HYPE Innovation's HYPE Enterprise platform

Fujitsu Creating Value for the Customer through Innovation

Fujitsu EMEIA, the European arm of the global ICT company, faced a challenge: customers knew Fujitsu invested heavily in R&D but didn’t feel that value at account level, while market pressures from low‑cost providers and new entrants threatened traditional relationships. Fujitsu needed a repeatable, customer‑centric way to connect clients with its global expertise and turn co‑creation into measurable business value.

The solution was Activ8 — an eight‑stage, cyclical co‑innovation service built around a core team, a trained practitioner network and the HYPE ideation platform. Activ8 combines in‑person design sessions, curated crowds of experts, structured evaluation and prototyping, and is embedded into bids as a continuous service. The program scaled across EMEIA, paid for the HYPE investment tenfold in year one, generated a direct pipeline of over £25m (supporting opportunities >£500m), and made innovation a measurable, integrated part of Fujitsu’s customer engagements.

Fujitsu

Eleanor Tong

Innovation Adoption Lead