Case Study: Urban Canning Company elevates packaging appeal with Hype Group

Urban Canning Company refreshes packaging in 2014 with Hype Group

The Urban Canning Company, founded by Illene Sofranko, was a growing business known for its unique canned food flavors. Their challenge was that their existing packaging design with a craft paper, mom-and-pop aesthetic no longer suited their business goals or wide product range as they sought to appeal to a broader array of retailers. They engaged the vendor Hype Group for a packaging design service.

Hype Group implemented a solution that moved away from the original vibe to create a cleaner, more timeless label design. The new look was inspired by vintage European food packaging and was designed to be flexible enough to grow with the product line. The redesigned packaging by Hype Group successfully gave the products a more professional and appealing look to support the company's retail growth.

Urban Canning Company