Case Study: TRUHAIR refreshes its brand and packaging with Hype Group

TRUHAIR sells out its first line and hits $1 million with Hype Group

TRUHAIR, an established hair care brand with a best-selling product line on HSN, approached the Hype Group for a comprehensive rebrand. The challenge was to create a new brand identity and packaging design that better matched the quality of their successful product while staying true to its original roots.

The Hype Group executed a full brand refresh, softening the brand's hues and modernizing its logo and packaging to convey a more organic feel. They also developed a new web experience and established a consistent brand voice. This resulted in an ongoing relationship where Hype provides monthly photography, creating fresh content for TRUHAIR's digital presence. The project's measurable impact is underscored by the product's initial success, having achieved record-breaking sales of $1 million in its first launch.

TRUHAIR