Case Study: The Joinery creates a striking minimal food hall brand with Hype Group

The Joinery launches a minimalist food hall brand with Hype Group in Lakeland, FL

The Joinery, a food hall concept in Lakeland, FL founded by Jon and Sarah Bucklew, had a clear business plan but needed creative assistance to launch their dream. They partnered with the vendor Hype Group for help with brand naming and identity to establish their vision for a communal food space in their hometown.

Hype Group developed a minimal black and white brand identity for The Joinery. This solution supported the owners' goal of creating a space that put the focus on the food vendors and reflected Sarah's vision for Japanese minimalism in the interior design. The agency's work included naming, branding, and photography services.

The Joinery