Case Study: The Celeste Hotel builds an out-of-this-world brand and launch buzz with Hype Group

The Celeste Hotel launches a 3-month campaign with Hype Group

The Celeste Hotel, a new Tribute Portfolio Hotel located at the University of Central Florida, needed to build a unique brand identity to introduce itself to the local technology hub community. The branding agency Hype Group was engaged to develop a solid brand and launch strategy for the hotel's opening.

Hype Group developed a comprehensive galactic-themed brand identity, including design assets, collateral, and a promotional photoshoot. This was followed by a three-month launch campaign that utilized influencer engagement, public relations, and event coordination. The vendor's efforts successfully generated significant positive press coverage in local, regional, and national publications, resulting in what the client described as a "seamless" project that "exceeded our expectations."

The Celeste Hotel