Case Study: St. Pete Meat & Provisions elevates its butcher shop brand with Hype Group

St. Pete Meat & Provisions elevates neighborhood butchery with Hype Group

St. Pete Meat & Provisions, a family-owned neighborhood butcher shop in St. Petersburg, FL, needed a visual and written identity to differentiate itself and showcase its passionate, transparent approach to craft butchery. They engaged the vendor, Hype Group, for branding services to help them stand out and communicate their high-quality, restaurant-grade offerings.

Hype Group developed a comprehensive brand identity system, including a custom logotype, a classic red, black, and white color palette, and educational illustrations with an old-school vibe. The solution extended to packaging design, merchandise, signage, and monthly photography to keep their social media content fresh. This work by Hype Group successfully captured the shop's local, innovative, and timeless aesthetic, elevating its presence and clearly setting it apart from a standard neighborhood butcher.

St. Pete Meat & Provisions