Case Study: Pacific Counter builds a standout fast-casual restaurant brand with Hype Group

Pacific Counter lands coverage from every major local outlet within hours with Hype Group

The customer, Pacific Counter, a new fast-casual restaurant concept, partnered with the vendor Hype Group for branding services. Their challenge was to develop a complete brand identity that would communicate their unique fusion of poké bowls and sushi burritos, their focus on high-quality ingredients, and their fast-casual service model.

Hype Group developed the Pacific Counter name and a comprehensive visual identity that blended Hawaiian and Japanese culinary traditions with coastal vibes. The solution included branding, photography, and a public relations launch. The results were highly successful, with the press release for the launch being picked up by every major local news outlet in the Tampa Bay area, including the Tampa Bay Times, generating significant immediate market awareness.

Pacific Counter