Case Study: Green Bench Brewing Co. builds a timeless brewery brand with Hype Group

Green Bench Brewing Co. launches St. Pete’s first microbrewery with Hype Group

Green Bench Brewing Co., St. Petersburg's first microbrewery, needed to build a complete brand identity from the ground up to establish itself and honor the city's history. They selected the vendor Hype Group to develop this foundational branding for their new venture.

Hype Group created a timeless brand for the brewery, including a hand-drawn typographic logo, illustrations, and various brand assets. They later extended this work to develop a distinct written identity and brand position for the brewery's Grand Central Brewhouse line. The solution gave Green Bench Brewing Co. a consistent personality and voice to communicate with its audience, successfully establishing it as a staple of the St. Petersburg craft beer scene.

Green Bench Brewing Co