Case Study: First Chance Last Chance refreshes its brand identity with Hype Group

First Chance Last Chance refreshes its brand with Hype Group in 1 new identity

First Chance Last Chance, a bar in Ybor City, faced a challenge with its outdated and ineffective brand identity. The owners selected the vendor, Hype Group, to provide a complete rebranding service to give their establishment a new and purposeful identity.

Hype Group developed a comprehensive brand concept centered on the theme of chance and luck. Their solution included creating a new typographic logo inspired by historic cigar packaging, along with supporting graphic assets and illustrations. This new cohesive branding paid homage to the local Cuban culture and successfully repositioned the bar for continued success.

First Chance Last Chance