Case Study: Bodega achieves a refreshed brand identity and stronger digital presence with Hype Group

Bodega expands to a second location in 2017 with Hype Group

Bodega, a local restaurant in St. Pete, initially engaged the Hype Group to design a custom website shortly after opening in 2013. As they prepared to expand to a second location in Tampa in 2017, they tasked the vendor with refreshing their brand identity to support their growth while maintaining their established visual elements.

The Hype Group evolved the brand by creating new assets that reflected the restaurant's Latin culture and playful personality. Their comprehensive solution included ongoing social media management, photography, and graphic design, which helped build a loyal and expanding audience. This long-term partnership with the Hype Group ensured the brand's character was consistently delivered both online and offline.

Bodega