Case Study: Black Cattle Burger Co. builds a bold, classic burger brand with Hype Group

Black Cattle Burger Co. launches a bold brand identity with Hype Group

Black Cattle Burger Co., a burger restaurant in St. Petersburg, needed to develop a complete brand identity from the ground up, including a verbal foundation, visual system, and photography. They partnered with the vendor Hype Group for branding services to create a welcoming atmosphere that would unify the city around their product.

Hype Group developed a classic yet bold visual identity system to honor old-school traditions with a new-school twist. The solution included a custom brand evolution, hand-drawn illustrations, eye-catching packaging, and a photoshoot of the menu items. The agency delivered a full suite of assets, including merchandise, signage, and digital goods, which provided the client with everything needed to successfully open their shop.

Black Cattle Burger Co