Case Study: American Barrels boosts national brand awareness with Hype Group

American Barrels gets 300,000 Facebook views in weeks with Hype Group

American Barrels, an inventive spirits brand founded by Michael Reed, sought to expand its consumer experience. The company engaged the branding agency Hype Group for a comprehensive revamp that included photography, video production, public relations, and web design services.

Hype Group implemented a multi-faceted solution, producing a series of commercials that quickly gained hundreds of thousands of views online. Their public relations strategy secured significant national press coverage across multiple media channels, including targeted placements in niche publications like those from the National Rifle Association. As a result, Hype Group successfully introduced American Barrels to new audiences, with one commercial garnering over 300,000 views on Facebook within weeks and the product being featured in the NRA's American Rifleman Gift Guide within the first two months.

American Barrels