Case Study: Nationwide improves pension member engagement with Hymans Robertson's Guided Outcomes

Nationwide boosts pension engagement to 67% with Hymans Robertson

Nationwide, the world's largest building society, faced a challenge with low member engagement and underutilization of its DC pension schemes. To address this, they partnered with Hymans Robertson and implemented its Guided Outcomes (GO) technology to launch a targeted engagement campaign.

Hymans Robertson's solution involved a detailed member analysis and the introduction of the GO portal, which provides personalized retirement targets. This enabled Nationwide to change its contribution default and guide members effectively. The results were significant, with the percentage of members paying the maximum contribution rising from 8% to 80%. Furthermore, the proportion of members on track for an adequate pension rose from 47% to 67%, far exceeding the industry average, while portal registration rates also saw a major increase.

Nationwide