Case Study: TBWA Worldwide achieves automated rights management and streamlined workflows with Hyland Nuxeo DAM

International advertising agency takes its global media asset management to a new level

TBWA Worldwide, an international advertising agency, needed to automate rights management and streamline complex asset and adaptation workflows for global marketing campaigns. Working with Hyland and its Nuxeo for DAM platform, TBWA set out to improve collaboration, manage talent and usage rights more transparently, and reduce manual handling across agencies and clients.

Hyland’s Nuxeo for DAM, configured with Nuxeo Studio, was implemented in just three weeks with minimal support from a Hyland solutions architect. The solution added AI-powered metadata tagging, customized workflows, and automated job creation and approvals, resulting in better collaboration, faster handling of adaptations, and full traceability for rights management.

TBWA Worldwide

Stefan Born

Director of IT for Germany, Central and Eastern Europe