Case Study: Prym achieves faster eCommerce content delivery with Hygraph

Prym built an agile eCommerce platform with a MACH-first approach

Prym, one of Germany's oldest family-run companies, sought to modernize its eCommerce presence by building a new, direct-to-consumer portal. They needed a flexible, high-performance content management system to support their vast catalog of over 100,000 unique products without compromising on specialized user journeys. To achieve this, they turned to the vendor Hygraph to implement a headless CMS as part of a new MACH-based tech stack.

By implementing Hygraph as their central content hub, Prym gained a highly flexible, API-first platform that integrated seamlessly with their other microservices. The solution provided the enterprise functionality their content team required and the high-performance GraphQL APIs their technical team needed. This resulted in a 3x increase in content velocity and a 50% reduction in time to market, allowing Prym to quickly adapt to market changes and build personalized user experiences.

Prym

Michael Urban

Director of eCommerce and Digital Solutions