Case Study: Bellhop achieves faster, more flexible marketing site performance with Hygraph

Optimizing Bellhop's marketing website performance with headless architecture

Bellhop, an online moving platform, needed a more flexible and powerful content management system to build and manage its marketing website and specialized projects. Their challenge was to find a headless CMS that empowered their marketing team to work independently while providing the engineering team with the robust APIs needed for complex, large-scale projects. They chose to implement the Hygraph headless content management system to address these needs.

Hygraph provided a solution centered around its powerful GraphQL API and intuitive content modeling, which gave Bellhop's engineers the necessary flexibility and control. This enabled the marketing team to make edits and launch new pages without ongoing engineering support. The results included a significant improvement in website performance, with Core Web Vitals scores over 95%, and gave the marketing team greater agility to run targeted campaigns, ultimately leading to higher conversion rates.

Bellhop

Harrison Stevens

Vice President of Marketing