Case Study: Lick Achieves 2x Sales Growth with Hygraph

How Lick increased 2x sales by migrating to Hygraph

Lick, an online home decor company, faced challenges with scalability and flexibility after outgrowing their initial headless CMS. Their previous system, built by an external agency, limited their ability to create modular, reusable content and caused slow, developer-dependent workflows that hindered marketing efforts. To support their rapid e-commerce growth, they needed a more performant and scalable solution, leading them to the vendor Hygraph.

By implementing Hygraph, Lick gained fine-grained content modeling capabilities, which allowed for a modular, component-based approach to building pages. This provided the content team with greater independence and expedited workflows. The solution resulted in a 2x increase in sales and a 20% increase in "Add to Bag" conversions after launch, demonstrating the significant impact of migrating to Hygraph.

Lick

Joel Pierre-Powell

Principal Software Engineer