Case Study: DTM achieves faster, user-centric digital transformation with Hygraph

DTM's migration to a headless CMS to empower user-centric digital transformation

The customer, DTM, a major motorsport platform, faced a challenge with its obsolete, multi-CMS digital infrastructure that provided a poor user experience and could not adapt to evolving fan expectations. To empower its user-centric digital transformation, DTM partnered with Hygraph to migrate from Drupal to a headless content management system.

Hygraph provided a GraphQL-based Headless CMS to serve as a central content hub for DTM's website and mobile applications. The solution enabled parallel development, native localization, and a drastically reduced go-to-market time, allowing DTM to launch its new site in just two months. The results included a 20% reduction in bounce rates and the delivery of a measurably greater user experience.

DTM

Marvin Weiland

Digital Product Owner and Marketing Manager