Case Study: Dr. Oetker modernizes global digital operations with Hygraph

Dr. Oetker harmonizes platform infrastructure with a microservice-based architecture

Dr. Oetker, a global food and beverage company, faced challenges with a fragmented technical infrastructure across its 40+ markets. Their decentralized systems led to data silos, inconsistent brand experiences, and slow update cycles. To modernize its digital operations and unify its platform, Dr. Oetker partnered with Hygraph to implement a headless content platform.

Hygraph provided a MACH-certified, microservice-based solution that centralized Dr. Oetker's tech stack. The implementation, which included Hygraph's GraphQL API, granular permissions, and intuitive UI, enabled the company to manage multiple brands and stakeholders seamlessly. The results included a 57% increase in users with higher session durations and the ability to manage up to 100 stakeholders simultaneously across all markets.

Dr. Oetker

Maximilian Steudel

MarTech & Digital Engagement Lead