Case Study: Burrow achieves agile eCommerce content management for 20,000+ product variations with Hygraph

Burrow's agile eCommerce solution to manage product inventory with over 20,000 variations

Burrow, a direct-to-consumer furniture company, faced the challenge of scaling its complex eCommerce backend to manage a vast product inventory with over 20,000 variations. Their custom-built CMS could not support their need for a flexible, high-powered backend-as-a-service that could handle structured content and accommodate rapid growth for both their engineering and marketing teams. They turned to the Hygraph headless content platform to build a composable architecture.

Hygraph provided an intuitive schema modeling interface and powerful GraphQL Content APIs, which enabled Burrow to manage their entire product catalog, backend notifications, and marketing content in one system. This solution allowed the marketing team to make changes without developer intervention and empowered developers to handle content programmatically. As a result, Burrow achieved a 7x increase in content velocity and successfully manages over 20,000 product variations with a scalable, MACH-compliant infrastructure.

Burrow

Kabeer Chopra

Co-Founder and CPO