Case Study: Booking.com achieves seamless user-generated content management with Hygraph

Booking.com enables user-generated content with Hygraph's GraphQL API

Booking.com, in collaboration with its communications consultancy Ketchum, needed a content management solution for its Technology Playmaker Awards website. The challenge was to build and manage a site featuring user-generated content, forms, and dynamic media efficiently to meet aggressive launch timelines. They chose the Hygraph headless CMS for its powerful GraphQL API and intuitive user interface.

Hygraph provided a solution centered on its GraphQL Query and Mutations APIs, which enabled the programmatic handling of content, including user-generated content from nomination forms. This gave the content team greater independence and creative control, leading to a very fast launch of the web application. The key results were seamless user experience for award submissions and faster, more efficient content operations for the teams at Booking.com and Ketchum.

Booking.com

Darren Young

Director