Case Study: Avec saves 200+ developer hours with Hygraph

Avec uses Hygraph's GraphQL API to run programmatic ads and campaigns

Avec, a leading business management platform for beauty salons in Brazil, faced a challenge with its inefficient and time-consuming ad management. Their marketing team was frustrated by the repetitive task of uploading promotions across separate systems for their mobile app and webshop using a legacy CMS that was difficult to use and could not be adapted to their needs.

By implementing Hygraph's headless CMS and its GraphQL API, Avec gained a flexible and intuitive solution. The new system allowed content to be reused across campaigns and platforms, eliminating inconsistencies. This implementation by Hygraph saved over 200 monthly developer hours, and the marketing team can now create, edit, and publish new campaigns in under one hour, enabling them to work more independently and efficiently.

Avec

Bruno Pardo

Head of Marketplace