Case Study: AutoWeb increases page views and monetization with Hygraph

Autoweb drives the future of their website with a modern tech stack

AutoWeb, an automotive marketplace company, faced significant challenges with its outdated, in-house CMS. The rigid system hindered organic growth and limited their ability to customize content and improve the user experience, resulting in slow update cycles that took weeks or months for even simple changes.

By implementing the Hygraph headless content platform, AutoWeb migrated to a modern Jamstack. Hygraph provided the flexibility to easily change schemas and customize the editing experience with UI extensions. This solution dramatically increased content velocity, improved core web vitals for SEO, and led to measurable results including a 95% increase in page views, a 151% uptick in monthly sessions, and up to a 20% increase in website monetization.

AutoWeb

Renee Avila

Product Manager