Case Study: Asana Rebel accelerates content delivery with Hygraph

Asana Rebel accelerates content velocity from weeks to minutes with Hygraph

Asana Rebel, a Berlin-based digital fitness company, faced a challenge with its custom-built CMS. This system could not support their plans to launch numerous new wellness micro-apps, as it lacked the agility and speed required. The development team was spending too much time maintaining the old system instead of building new features, and content editors were restricted by its limitations. Seeking a cloud-hosted SaaS solution to speed up time-to-market, they turned to the vendor Hygraph.

Hygraph provided a headless CMS solution featuring a no-code schema builder and flexible GraphQL APIs. This allowed Asana Rebel's developers to quickly model content without building a system from scratch, while content editors gained independence with a user-friendly interface for styling and formatting. As a result, Hygraph enabled the company to accelerate its content velocity dramatically, reducing the time to market for new content from weeks to just minutes and successfully supporting the launch of multiple new applications.

Asana Rebel

Rudi Seelig

Senior Backend Engineer