Case Study: Washington State Employees Credit Union boosts awareness and membership with Hydrogen Advertising

Washington State Employees Credit Union reaches 35 million Washingtonians with Hydrogen Advertising

The customer, Washington State Employees Credit Union (WSECU), faced the challenge of breaking through the sameness of bank advertising. Most consumers saw little difference between financial institutions, so WSECU needed a campaign to highlight its unique value as a credit union. Hydrogen Advertising was engaged to develop this awareness campaign.

Hydrogen Advertising created an inclusive campaign with the "Let's Credit Union" tagline, which was wrapped in an iconic "W" for Washington. This solution successfully reached over 35 million Washingtonians, drove 82,000 web visits, and helped bring in 2,414 new members in just three months.

Washington State Employees Credit Union (wsecu)