Case Study: Washington State Employees Credit Union boosts young adult membership by 27% with Hydrogen Advertising

Washington State Employees Credit Union boosts young adult membership 27% with Hydrogen Advertising

Washington State Employees Credit Union (WSECU) faced the challenge of an aging membership base and sought to increase membership among young adults aged 18-24 in three Washington counties. To address this, they partnered with vendor Hydrogen Advertising on a multi-channel digital advertising campaign.

Hydrogen Advertising developed the "Answers, Not Judgment" campaign, which used playful creative on platforms like TikTok, Snapchat, and OTT video to position WSECU as a financial resource. This solution drove over 33 million impressions and 7,000 attributable actions. The campaign successfully resulted in a 27% increase in membership within the target age group for WSECU.

Washington State Employees Credit Union