Case Study: The Polyclinic boosts specialty care awareness with Hydrogen Advertising

The Polyclinic boosts specialty appointments 16% with Hydrogen Advertising

The Polyclinic faced a challenge where patients increasingly wanted to self-refer directly to specialists rather than seeing their regular doctor for every symptom. Hydrogen Advertising was engaged to create a campaign that would make The Polyclinic stand out in a crowded healthcare market.

Hydrogen Advertising implemented a year-round, tongue-in-cheek ad campaign designed to make potential patients stop and smile, while also respecting their intelligence. The solution included transit ads and digital advertising. As a result, Hydrogen Advertising helped The Polyclinic achieve a 76% increase in brand awareness and a 16% increase in specialty appointments, despite being significantly outspent by competitors.

The Polyclinic