Case Study: Puget Sound Energy builds a more human brand with Hydrogen Advertising

Puget Sound Energy reaches 81 million views with Hydrogen Advertising

Puget Sound Energy, a utility company, faced the challenge of being perceived by customers only for billing and outages. They partnered with Hydrogen Advertising to create a campaign that would show they offer more than just keeping the lights on and improve their brand reputation.

Hydrogen Advertising developed a campaign that used real people in authentic, relatable moments to bring warmth and humanity to the brand. They reframed the company's logo as a design element to unify the assets across video, social, outdoor, and transit channels. The solution resulted in ads being viewed 81 million times with a 46% higher completion rate, and it successfully generated positive emotional responses from customers.

Puget Sound Energy