Case Study: PCC drives in-store traffic and brand growth with Hydrogen Advertising

PCC drives visits at $3.38 per visit with Hydrogen Advertising

The customer, PCC, the nation's largest community-owned food co-op, faced a challenge connecting its marketing efforts to in-store visits across its 16 locations. With limited digital commerce and little visibility into foot traffic, PCC needed a modern social presence to reach new audiences and drive growth. Hydrogen Advertising built an integrated approach combining location-based media with a values-led social strategy.

Hydrogen Advertising launched a location-based program using purchasing behavior and predictive analytics to drive traffic, achieving a $3.38 cost per visit. Their refreshed social strategy delivered strong gains, including significant audience growth on Instagram and LinkedIn. The solution drove incremental traffic to five priority locations, with 66% of visits coming from new or lapsed shoppers.

PCC