Case Study: Keysight Technologies boosts brand awareness with Hydrogen Advertising

Keysight Technologies boosts awareness by 70% with Hydrogen Advertising

The customer, Keysight Technologies, faced the challenge of reintroducing its 75-year-old company under a new name after it relaunched from Agilent Technologies. The goal was to announce this global name change to an established audience while reassuring them that the brand's high quality and integrity would remain intact. Hydrogen Advertising was the vendor engaged to develop this campaign.

Hydrogen Advertising's solution involved a multi-channel campaign that included a video celebrating the company's history of innovation, supplemented by global print and digital ads in seven languages. The creative used "switch" icons familiar to the engineering audience to visually demonstrate the transition. The campaign successfully increased awareness by 70% post-launch, a result confirmed by the customer's Global Software Marketing Manager.

Keysight Technologies