Case Study: Steel City improves website performance and user experience with Hydra Creative

Steel City boosts website visits 50% and cuts page load time by nearly 2 seconds with Hydra Creative

Steel City, a leading provider of branded merchandise in the UK, partnered with digital agency Hydra Creative to overcome limitations of its existing website. The platform struggled to manage a large product catalogue efficiently, creating a fragmented user journey and a cumbersome enquiry process that risked customer drop-off. Performance issues and a lack of operational scalability were also key challenges hindering the company's growth.

Hydra Creative designed and built a bespoke WordPress and WooCommerce website, reconfigured as a non-transactional, quote-driven platform. The solution featured a streamlined product experience with a custom quote basket system, advanced filtering, and an efficient product import system. The result was a nearly two-second improvement in page load times and a 50% month-on-month increase in website visits, providing a smoother user journey and a scalable platform for the Steel City team.

Steel City