Case Study: St Luke’s Hospice boosts awareness and lottery participation with Hydra Creative’s TV ad campaign

St Luke’s Hospice launches a city-wide lottery campaign in one day with Hydra Creative

St Luke’s Hospice, a Sheffield-based charity providing palliative care, needed to raise awareness and increase participation for its new city-wide lottery. The organization approached Hydra Creative to create a heartfelt television advert that would resonate with the local community and inspire support, all within a tight deadline.

Hydra Creative developed an authentic TV campaign by collaborating on the story and casting real supporters of the hospice alongside local talent. Filmed in a single day in familiar local settings, the resulting advert captured the charity's core values. The campaign was launched across broadcast and digital platforms, successfully broadening the reach of the St Luke’s message and encouraging more people to support the lottery.

St Luke’s Hospice