Case Study: SKO increases enquiries with Hydra Creative’s PPC strategy

SKO drives 13,406 clicks in 90 days with Hydra Creative

SKO (Sheffield Kitchen Outlet), a bespoke kitchen manufacturer, wanted to increase online visibility and attract high-intent customers in a competitive market, particularly around its Sheffield and Leeds showrooms. The challenge was to appear in front of those actively searching for a new kitchen while competing against larger brands. They partnered with the paid search marketing agency Hydra Creative to develop a tailored PPC management strategy.

Hydra Creative implemented location-specific PPC campaigns targeting Sheffield and Leeds with highly relevant local keywords and ad copy. This strategy drove qualified traffic, resulting in 13,406 clicks at an average cost of £1.33 per click over a 90-day period, with nearly all of the 8,931 website visitors being new users. The campaign successfully increased enquiries and reinforced SKO's reputation as a trusted local supplier, leading to an ongoing partnership with Hydra Creative for continued ad management.

SKO (also Known As Sheffield Kitchen Outlet)