Case Study: Murphy Group unifies its digital presence with Hydra Creative

Murphy Group unifies its digital presence with Hydra Creative and boosts mobile engagement

Murphy Group, an international engineering and construction firm, faced a challenge with its fragmented digital presence, which included separate regional websites that diluted its brand identity. The company partnered with marketing agency Hydra Creative to unify its platforms into a single, cohesive website that could better serve its diverse audiences and reflect its "One Murphy" ethos.

Hydra Creative implemented a new WordPress website with a focus on mobile usability, accessibility, and an intuitive content management system. The solution included a dynamic projects section, a dedicated ESG area, and an improved careers portal. The results for Murphy Group included significantly improved mobile performance, reduced bounce rates, and a more inclusive, user-friendly platform. Hydra Creative continues to provide ongoing maintenance and SEO services to the client.

Murphy Group