Case Study: Wolford boosts fashion audience engagement with Hybrid.ai

Wolford - Customer Case Study

Wolford, the Austrian fashion brand known for socks, stockings, lingerie, and beachwear, worked with Hybrid.ai to test five client-defined audience segments in the Russian Federation across desktop and mobile. The campaign aimed to reach women in three age groups, plus retargeting and lookalike audiences, using audience buying and placement targeting to identify the most effective combinations.

Hybrid.ai optimized the campaign by targeting fashion- and women-focused segments, applying white lists, retargeting, and lookalike audiences, and building a blacklist of more than 300 low-performing sites. After two weeks, the least effective segments were removed and budget was shifted to better-performing audiences. The campaign delivered 7,941,076 impressions, 9,250 clicks, 1,553,280 reach, a 37.58% bounce rate, 182 seconds on site, and 4.47 pages viewed on average.

Wolford