Case Study: Volvo drives dealership visits with Hybrid.ai TV-synced mobile advertising

Volvo - Customer Case Study

Volvo worked with Hybrid.ai to support a cross-channel campaign aimed at promoting open days in authorized dealerships and saloons, as well as encouraging users to visit specific dealers. The challenge was to reach relevant car-buying audiences in Mazovian voivodship while synchronizing mobile display activity with TV advertising using Hybrid TV Sync.

Hybrid.ai implemented a campaign using Hybrid TV Sync, Hybrid Audiences, and blacklists, targeting users interested in purchasing a new car and readers of moto, sport, finance, and business content. Over 25–28 February 2019, the campaign delivered 346,800 impressions and 4,478 clicks, achieving a 1.29% CTR, while optimization efforts included placement blacklisting, connection-type tuning, and SSP adjustments to improve performance and reporting consistency.

Volvo