Case Study: Volkswagen boosts showroom visits with Hybrid.ai

Volkswagen Promotion of Electric and Hybrid Cars

Volkswagen partnered with Hybrid.ai to promote its electric and hybrid cars in Poland and turn online audiences into offline showroom visitors. The challenge was to reach the right mobile users and drive them from digital ad exposure to physical dealership visits.

Hybrid.ai ran a mobile in-app outstream video campaign using Geotargeting, Hybrid Segments, and Hybrid Places, targeting users based on behavior and visits to selected locations. The campaign performed strongly, achieving 100% viewability, a 0.58% conversion rate versus a 0.3% automotive benchmark, and prompting 13.4% of users to visit a Volkswagen showroom on the day they saw the ad.

Volkswagen