Case Study: Uber boosts taxi app installs with Hybrid.ai

Uber - Customer Case Study

Uber needed to drive installs for its mobile app for searching, calling, and paying taxi or private drivers in Saint Petersburg, Russia. Working with Hybrid.ai, Uber ran a 3-month mobile web/app advertising campaign focused on increasing app installations.

Hybrid.ai used a broad mix of ad formats and targeting tools, including rewarded video, interstitials, rich media, custom audience segments, location-based targeting, and AI-powered creative personalization. The campaign generated 1,797,087 impressions, 20,000 clicks, and 319 installs, with a total CTR of 1.11% and a 1.6% conversion rate, while Hybrid.ai’s AI Creative Platform increased CTR by 126%.

Uber