Case Study: Nestlé achieves broad reach for Nestle Baby campaign with Hybrid.ai

Promotional Campaign of Baby Food Nestle Baby

Nestlé, the Swiss international FMCG corporation, wanted to promote its Nestle Baby product in Ukraine across desktop and mobile channels. To reach the right audience, it partnered with Hybrid.ai for a promotional campaign focused on baby food.

Hybrid.ai built the campaign using targeted audience segments such as users planning pregnancy, shopping for baby clothes, searching for baby products, or buying baby food and furniture, and also ran placements on family, kids, women’s, pregnancy, and baby-related pages. With retargeting powered by Hybrid DMP and website integration, Hybrid.ai helped drive 3,421,732 impressions, 1,220,622 reach, and 3,868 clicks during the campaign.

Nestlé