Case Study: Polmetal Pruszynski boosts targeted traffic with Hybrid.ai

Polmetal Pruszynski - Customer Case Study

Polmetal Pruszynski worked with Hybrid.ai to drive new traffic to its website and build a database of users from related building and engineering segments in Hungary. The campaign used mobile and web app advertising to reach people attending relevant industry events in cities such as Budapest, Miskolc, Szeged, and Gyor.

Hybrid.ai implemented geofencing, retargeting based on geofencing, Keywords Builder, and Wi‑Fi look-alike targeting to reach event visitors and readers interested in building materials and construction processes. The team also optimized keyword performance by removing underperforming terms, and the campaign achieved a 1.39% CTR while expanding reach among a very narrow target audience.

Polmetal Pruszynski