Case Study: Pari Match boosts engagement with Hybrid.ai

Pari Match - Customer Case Study

Pari Match partnered with Hybrid.ai on a branding campaign in Ukraine aimed at reaching mobile in-app audiences interested in betting, casinos, gaming, and sports. The challenge was to drive engagement with a CTR target below 0.7% while maintaining efficient ad frequency across relevant audiences.

Hybrid.ai used its Hybrid Segments and Keywords Builder to target users visiting sports and betting-related content, and its Hybrid Creative Studio to produce rich media playable ads where users could score a goal. The banners were dynamically updated with upcoming matches, delivering 3,445,650 impressions, 39,198 clicks, 1,471,007 reach, and a 1.14% CTR, exceeding the campaign goal.

Pari Match