Case Study: NAGA achieves increased reach and brand awareness with Hybrid.ai

NAGA - Customer Case Study

NAGA, an ecosystem for decentralized trading, investment, education, and virtual goods in financial markets, worked with Hybrid.ai to support an ICO advertising campaign and increase brand awareness across multiple countries. The challenge was to maximize reach and drive interest in the offering across desktop, mobile, and tablet audiences in key GEOs including Europe, the US, India, and Indonesia.

Hybrid.ai used white lists, retargeting, audience-segment targeting, and contextual targeting to reach users interested in ICOs, cryptocurrency, stock exchange, and startups. The campaign was continuously optimized through capping and placement viewability adjustments, while low-performing publishers were blacklisted. As a result, Hybrid.ai delivered 61,296 impressions, 15,601 reach, 669 clicks, a 1.09% CTR, and 5 registrations.

NAGA