Case Study: LEGO achieves increased New Year gift sales for girls with Hybrid.ai

LEGO - Customer Case Study

LEGO engaged Hybrid.ai to increase sales of Lego New Year gifts for girls in Kazakhstan. Hybrid.ai ran a targeted desktop and mobile advertising campaign using audience segments including retargeting, parents, people buying children’s goods and entertainment/leisure, and directed creative ads to a promotional landing page to drive purchases.

Hybrid.ai’s campaign delivered 6,254,751 impressions, 5,675 clicks (0.09% CTR), 163 post-click conversions and 150 post-view conversions by placing ads on family and children, women’s, entertainment and shopping sites and retargeting users who visited the advertiser’s website. The approach produced measurable uplift in conversions for LEGO.

LEGO