Case Study: G-Energy increases ad campaign reach and brand awareness with Hybrid.ai

G-Energy - Customer Case Study

G-Energy partnered with Hybrid.ai to promote its motor oils and increase ad campaign reach and brand awareness in Vietnam, Egypt, and Hungary. The challenge was to maximize visibility for the brand across desktop, mobile, and in-app channels during a short campaign period.

Hybrid.ai used audience buying and placement targeting to reach relevant segments such as transport, car enthusiasts, car parts, and car repair, while filtering out low-quality placements and using high-viewability inventory with limited frequency. The campaign delivered 5,240,615 impressions, 2,758,218 reach, and 7,655 clicks, resulting in a 0.15% CTR.

G-Energy